WHOOP 5.0
CGI system at scale
WHOOP is a performance wearable helping people train smarter, recover faster, and sleep better. For the launch of WHOOP 5.0 and WHOOP MG, we partnered with their in-house team to create a modular CGI toolkit: one unified visual system flexible enough to work across every product variation, platform, and format. In total, we delivered a library of over 100 production-ready assets.
One modular motion system, built to scale across 100+ assets
With three product tiers – One, Life, and Peak – plus distinct materials and customisable band options, the challenge was to create one system that could accurately represent every combination without the need to rebuild each asset from scratch.
To support the launch across web, broadcast, and retail, we developed a modular CGI framework that maintained a consistent look while staying adaptable across formats. In turn, it gave WHOOP’s internal teams the flexibility to generate, repurpose, and scale assets independently.
A Visual Language of Performance
We used style frames and motion studies early in the process to define the visual language, balancing product accuracy with clarity. Through motion, we aimed to communicate functionality, material behaviour, and the structural details of the new range.
Building for Modularity
Rather than treating each product as an isolated build, we engineered a modular animation system from the outset, allowing bands to be swapped, cameras repositioned, and compositions repurposed within a shared framework. Lighting, textures, and shaders were designed to scale with the system, ensuring visual consistency throughout.
Development Process
Our development process began with analysing the physical products – focusing on how the bands connected and how the materials responded to light. Using product scans, reference photography, and physical samples, we built detailed 3D models that recreated each texture, form, and finish with precision. Style frames and motion studies then helped us refine the look into a visual language that felt both accurate and clear.
Delivering Launch-Ready Assets
Bringing together more than 100 high-quality CGI assets, the final toolkit supported the WHOOP 5.0 launch at every stage – across product pages, retail screens, motion edits and promotional campaigns. Each asset was built for immediate use: accurate, flexible, and ready to perform across every launch format.
"A sincere THANK YOU to everyone on your team that brought our brief to life. You've all been so kind and wonderful to work with, and the flexibility of the renders built is allowing us to implement them in a myriad of new work that we're so excited to share with the world."
CREATIVE DIRECTOR WHOOP
Credits
- Client
- WHOOP
- Production
- Bolder
- CGI Artists
- Callum Round, Palash Shah, Charlie Ellis, Steve Jones, Luca Viola
- Account Director
- Sophia Lengui
- Creative Director
- David Farquharson
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