Vredestein / Vredestein Tyres – Hypertrac

Bolder teamed up with director Chris Curtis to create this fast paced, stylised TV spot for Vredestein Tyres. Fusing beautiful CG cars with grit, grain and a bright, graphic world, we transition through the seasons putting the Hypertrac tyres to the test. Hyper-real, bullet-time scenes combine with graphic novel style settings, utilising detailed 3D renders and 2D compositing approaches.
One of the first Bolder projects started at the beginning of 'lock-down' and fully completed with a totally remote WFH team.