Norovant Timber

Our art direction spotlights Norovant's unique combination of high-performance sustainability and the warm aesthetics of wood. Inspired by the twelve colour and material variations and the natural beauty of the product, we defined a cohesive aesthetic that connects abstracted visuals with accurate product textures, motion design, and physical simulations.

Our intention was to use light – especially daylight – to ‘paint’ the spaces, aiming for a soft natural glow, and a diffused quality that gently moves across the flooring. We designed a lighting aesthetic that complements the more literal interior scenes and continues the story of warm, natural materials, responsive surfaces, and clearly defined depth and form.

The sequences came together with a space that felt approachable, inviting, but was minimalist and refined enough to show off the flooring - and how it creates a more natural atmosphere within a big space. The design, layout, props used, and interior styling went through multiple iterations to land on the right tone of voice. We envisioned an environment that could realistically serve as a healthcare facility, while also being sleek, stylish, and modern, without coming across as too formal.

We used abstract creative elements to showcase the product’s structure and durability. We first defined the motion needed to highlight the material qualities, then created animations with physical, tactile, and weighty characteristics to keep it feeling real, even in more abstract scenes.