Assos / Details Make The Difference

MILLE GTS - SPRING/FALL

For the 2022 GTS Autumn collection, Bolder created this triptych of short form product films. The next gen thermoregulation tech was the focus, capturing the detail and intricacy of the garments while evoking gritty and atmospheric autumnal tones - designed to describe the climate controlling nature of the range. Live action was captured on location in Palmer, with dynamic drone footage chasing down the cyclist within unique concrete architecture.
CGI landscapes, simulated fog effects, 3D product builds and graphic overlays generate an aesthetic to communicate the weather repelling features and tough resilience of the MILLE GTS system.

A minimal and intense soundtrack drives the powerful visual narrative, flowing between footage and CGI in our signature Assos style of motion graphics.