Assos of Switzerland Targa

Through rigorous research, development, and testing, ASSOS creates some of the most innovative and durable race-level apparel, capable of withstanding the highest levels of endurance and intensity. 

For the launch of their Superskin Equipe RSR Targa Bib Shorts, ASSOS tasked Bolder with creating a sequence that transforms their rider into the ultimate speed machine, aided by the product’s powerful combination of advanced compressive textiles with second-skin aerodynamics.

Our creative focused on illustrating not only Superskin’s capabilities, but also the intensity and ambition that drive elite cyclists.

We showcase the rider’s transformation through a highly stylised film that draws on cinematic references, blending CGI and live-action to manipulate and contort him within a gritty, futuristic brand world.

We filmed live-action shots at Wolfsburg’s Phaeno Science Centre, where Zaha Hadid’s architectural details – the space’s unique topography and concrete curves – informed the sequence’s design.

Pattern became a recurring motif where we drew parallels between the product’s signature padding layout and the grid-like lighting of the undercroft.

Centred on the rider’s stamina and performance, the film oscillates between moments of high-speed, high-performance and slow-motion intensity, achieved with a Wave camera, which allowed us to shoot at 400+ frames per second as well as experiment across multiple angles and positions throughout the location.

For additional footage, we used a controlled green-screen shoot – enhanced studio lighting, added light shifts, animated reflections, and composited backgrounds, all while applying a heavy grading approach – to ensure consistency throughout the film.