Hailed as ‘a paragon of Italian style,’ the new Piaggio E-Bike is the combination of excellent engineering, innovative technology and cutting edge design. Searching for ‘solutions that combine freedom and the simplicity of travel,’ we have developed a visual narrative combining physical aspects of the bike with what is at the core of its design.
Using the concept of pure energy, we create a journey that tells a story behind modern and sleek construction; developed around the heart of the E-Bike’s electric powered engine. Abstract crystal particles unite to form individual metallic parts, energy fusing these together to create a beautiful piece of engineering mimicking the energy transfer at the focus of this vehicle.
Modelling the bike entirely from scratch in 3D, we also composed a futuristic environment that when inserting the bike into this modern and elegant scene fits the E-Bike seamlessly.