Pete Tong

Classics Campaign

Warner Music UK reached out to Bolder Creative to create a contemporary visual campaign for their new compilation album ‘Pete Tong Classics.’ World renown having gained a huge following from his Essential Selection radio show and club residencies across the UK, Ibiza and the US, Pete Tong has established himself as one of the leading influences in global dance music.

Inspired by Pete’s twenty year reign of pushing the boundaries within dance music, we placed Pete within an exciting sound reactive cityscape for the sleeve and TV commercial. Watching him DJ, we created an immersive audio visual experience bringing together featured music and abstract visualisations. Through creating distinctive audio sculptures representing key frequencies and tracks from the album, a dynamic and evolving environment reflects Pete’s DJ presence and musical selections.

Main Commercial

Teasers

Pete Tong
Pete Tong
Pete Tong
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