In collaboration with Vault 49 we designed stadium graphics and social content for Pepsi’s sponsorship of the UEFA Champions League Final – Opening Ceremony. Featuring a live stadium performance by Imagine Dragons.
Bolder worked with post-house Mathematic in Paris for their work on the campaign TVC and key Social channel teaser for the Opening Ceremony. Providing animated brand elements and creative input on their timing and visual usage. The sequence received 5.5 million views in the lead-up to the final.
We created a core animated design suite that generated a dynamic motion library for our own use across the multiple platforms/formats. This cohesive motion language brought the campaign style to life with a bold and energetic simplicity. This was used to create the intricately synced sequences for the band’s live performance. Every element was designed and built to enable a fluid role out into the multiple formats and applications, including the wide range of text and imagery integration across the campaign.