Continuing our relationship with New Era Europe, we further developed the Engineered Fit content roll out,
updating the series with a new Summer 18 creative featuring A-Frame, 9Forty & 9Fifty silhouettes.
Calling out the key properties of the Engineered Fit product range and focusing on the tag line
‘performance entwined’ we developed 3d thread simulations in summer colour ways and bold type.
The content package included motion video for retail, digital and social platforms
as well as a full 360° video. A content first for the New Era brand.