We were delighted to be asked by our long term client HMV, to once again produce their entire broadcast TV and Cinema visual campaign for Christmas 2015. Working directly with the HMV marketing teams across their Music, Film & TV categories we were tasked with producing 18 product led, commercials comprising of 20sec, 30sec and 60sec executions.
The campaign required us to design brand appropriate Christmas creatives along with full storyboarding for each product ad as well as handling the multiple voice over sessions, full Dolby 5.1 surround sound mix and CAA/BBFC approval and certification for Cinema. In addition, we handled all clearing and trafficking duties for the broadcast TV commercials so acting as a full service agency delivering initial creative concept through to final on-air delivery. The campaign comprised of multiple music album products, portable vinyl player and vinyl albums ad, multi buy DVD and Bluray offers, individual price point products and film and TV series box sets.
The campaign launched on air in early November 2015 and ran through to Christmas Eve.