Partnering with London based design agency Purple Creative and their client Castrol,
we were tasked with creating graphical identities for a series of ‘super power brand’ lubricants.
The objective being to distinguish each fluid but, to be clearly part of the same family.
Dynamic fluid in motion which emotively expresses and communicates the unique properties of the individual lubricants.
We were asked to integrate the fluids with their technical engineering environment.
Each lubricant has a unique USP and our graphic visualisation needed to represent the fluid behaviour.